SOMKENECHUKWU ODIKPO

SOMKENECHUKWU ODIKPO

Growth & Product Marketing Professional

Lagos, NG.

About

Growth and Product Marketing Specialist with a technical background, skilled at bridging operations, sales, and product strategy. Expert in digital brand architecture, technical community management, and aligning cross-functional teams to drive scalable user acquisition. Leveraging analytical depth to design high-impact go-to-market strategies and construct retention-focused user funnels.

Skills

Operations

Pipeline Management.

Digital Tools

Webflow, Figma, CMS Architecture.

Marketing Strategy

Go-to-Market, Community Growth, Brand Positioning.

Work

Motoring Nigeria

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Sales and Operations

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Summary

A privately owned mobility startup disrupting the towing and vehicle transport industry in Nigeria

Highlights

Coordinated daily operations, managed vehicle listing, handle customer inquiries and supported logistics and delivery processes

Built cross-functional pipelines linking product development, marketing, and sales systems to streamline community engagement and onboarding.

Nexascale

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Product Marketing & Operations Manager

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Summary

A nonprofit community of 11,000+ builders, learners, and tech professionals growing their careers through real projects, mentorship, and radical access.

Highlights

Spearheaded community marketing initiatives and engagement programs, driving user retention and active participation across technical channels.

Designed and implemented weekly content schedules and interactive programming, resulting in sustained community growth and product adoption.

Analyzed community feedback and generated quarterly progress reports to align engagement metrics with broader organizational goals.

Silfrica (Zeuus)

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Product Operations & Growth Lead

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Summary

Silfrica helps businesses sell to campuses remotely from anywhere at anytime by collaborating with student creators.

Highlights

Led cross-functional execution of real-time client analytics, driving 30% faster data insights for campus creators and improving partner retention.

Spearheaded user onboarding pipelines and secured platform partnerships, expanding campus sales channels and user engagement.

Orchestrated creator community building initiatives, aligning product feedback loops to drive organic user acquisition.

Projects

NexaScale "Give to Gain" IWD Campaign

Summary

Spearheaded a developer-focused marketing campaign centered on the "Give to Gain" International Women's Day initiative, targeting an ecosystem of over 11,000 tech builders.

Wayward Administration

Summary

Formulated end-to-end brand positioning and visual identity for a multi-division creative enterprise spanning service, fashion, music curation, and experiential divisions.

Education

University of Nigeria, Nsukka

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Bachelor of Engineering (B.Eng) Mechanical Engineering

Certificates

Backend Engineering Diploma

Altschool Africa